Brave tries to make browsing more pleasant and profitable for both the user and the website operator through micropayments.
Every month it becomes harder to monetize web content. Classic advertising models lose their validity with the widespread use of ad blockers. The Brave Browser wants to remove classic advertisements from this equation and introduce micropayments to support content creators. Bitcoin is a perfect candidate for these microtransactions: Bitcoin is globally available, instant payments are possible and transaction costs are (still) small.
Experience the Internet afresh with Bitcoin loophole
The number of Internet Bitcoin loophole browsers used by the masses can be counted on one hand: Google Chrome, Safari, Microsoft Edge, Chromium and Firefox are the best-known names found on many different Bitcoin loophole platforms.
But all these browsers have one problem: advertising that can get really intrusive. And even if the available adblockers can hide annoying advertisements, you are far from a perfect solution. Ultimately, content creators must somehow make an income and banner ads are still the most commonly chosen method.
With ad blockers on smartphones, those content creators need to fundamentally rethink their strategy. But they’re not the only ones working on a solution to this problem; former Mozilla CEO Brendan Eich suggested an alternative: Instead of removing advertising in general, how about replacing it with something else?
Even though you might think it would be easy, Eich and his team needed a new browser. It’s called Brave and will replace intrusive ads from websites with “clean” ads. These selected ads will improve browsing for the end user and give the content creator a way to monetize their websites.
Micropayments to support content creators
In addition to the above points, Brave is supported by the fact that micropayments can be paid to content creators: Each user of the Brave browser will receive a small fee for viewing “clean advertising”, which can then be paid to others – both site operators and other users. Even though according to Brendan Eich micropayments will not dominate the user experience in the beginning, this feature has a lot of potential.
At the moment, however, the Brave browser is far from finished – only future updates will support sites that need Flash. It should also be emphasized that not all advertisements will be deleted. Social networks like Facebook and Twitter will keep their ads and sponsored tweets because they are not as annoying as banners or videos for the end user.
Ultimately, the Brave user wins much more than just micropayments with this browser: Not only will they see far fewer annoying ads, they will also load websites much faster. The RAM usage will thus only be half as large as that of Chrome and on a par with that of Firefox.